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What is all this Social Media Business? I’m in HR!

November 28, 2009 | 11:37 AM

Social media falls under a larger umbrella term Web 2.0 which has fundamentally changed and is still changing the way that we work. From Fortune 500 organizations hiring people to blog or ‘tweet’ for them, to personal brand management and collaboration – these are just some of the things a new age professional in the fields of HR, PR, Media is expected to have at least some knowledge about.

 

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So, what has the shift been?

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And it’s all happening now; following are some things that Human Resource professionals and organizations are using Social Media for:

  • Brand Management (Appearance/reach on the web, voice of the company, audio/video podcasting)
  • Recruitment (Through Blogs, LinkedIn, Twitter)
  • Knowledge Sharing (HRevolution, Carnival of HR, HRM Today, HR Guru etc.)

 

Specifically in case of Human Resources departments, there is also a commonly felt paradox. On one hand it is no more feasible to keep employees from creating and maintaining their personal brands online because it will ultimately (and supposedly) come back to the organization, on the other hand HR department is traditionally responsible for keeping a check on the drop in efficiency that is associated with ‘facebooking’ and ‘tweeting’. What do you think? All show and no go, or a shift in work culture?

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Human Resources
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brand, facebooking, fortune 500, hand, hr department, Human, human resource professionals, human resources departments, knowledge, management, Media, personal brand, shift, Social, term, term web, umbrella, umbrella term, Web, web voice, work culture
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3 Responses to “What is all this Social Media Business? I’m in HR!”

  1. rebecca says:
    February 10, 2010 at 7:47 AM

    i think there needs to be a change in culture. Social Media isn’t going anywhere, and in fact it has prven to be very valuable in the HR world if you know what youre doing, we cant expect employees not to engage in it. So with that being said HR can do two things, one just keep tabs on productivity, if people are not being productive then maybe monitor their activities, it’s one thing to be on linked in or tweeting about business stuff its another to be chatting with your BFF all day. And also, embrace social media create an online internal community, use chat to let employees discuss ideas and ask questions instead of email and phones.

    Reply
  2. online jobs says:
    August 22, 2010 at 11:03 AM

    Keep up the amazing work!! I love how you wrote this and I also like the colors here on this site. Very good opinions expressed here :)

    Reply
  3. Detox cleanse says:
    August 26, 2010 at 1:10 AM

    Winsome thoughts below. Have you been convinced this is the accurate strategy to seem at it even though? My very own individual practical knowledge is always that we must basically reside and let dwell since what a single individual thinks just — a different particular person merely doesn’t. Human beings are heading to accomplish what they want to complete. Inside the end, they constantly do. Probably the most we can hope for would be to create a number of points the following and there that hopefully, will allow them for making just a little much better informed choice. Otherwise, excellent post. You’re absolutely generating me think

    Reply

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