What is all this Social Media Business? I’m in HR!
November 28, 2009 | 11:37 AMSocial media falls under a larger umbrella term Web 2.0 which has fundamentally changed and is still changing the way that we work. From Fortune 500 organizations hiring people to blog or ‘tweet’ for them, to personal brand management and collaboration – these are just some of the things a new age professional in the fields of HR, PR, Media is expected to have at least some knowledge about.
So, what has the shift been?
And it’s all happening now; following are some things that Human Resource professionals and organizations are using Social Media for:
- Brand Management (Appearance/reach on the web, voice of the company, audio/video podcasting)
- Recruitment (Through Blogs, LinkedIn, Twitter)
- Knowledge Sharing (HRevolution, Carnival of HR, HRM Today, HR Guru etc.)
Specifically in case of Human Resources departments, there is also a commonly felt paradox. On one hand it is no more feasible to keep employees from creating and maintaining their personal brands online because it will ultimately (and supposedly) come back to the organization, on the other hand HR department is traditionally responsible for keeping a check on the drop in efficiency that is associated with ‘facebooking’ and ‘tweeting’. What do you think? All show and no go, or a shift in work culture?
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i think there needs to be a change in culture. Social Media isn’t going anywhere, and in fact it has prven to be very valuable in the HR world if you know what youre doing, we cant expect employees not to engage in it. So with that being said HR can do two things, one just keep tabs on productivity, if people are not being productive then maybe monitor their activities, it’s one thing to be on linked in or tweeting about business stuff its another to be chatting with your BFF all day. And also, embrace social media create an online internal community, use chat to let employees discuss ideas and ask questions instead of email and phones.