The Official Blog of Benifys HR Solutions

Social media falls under a larger umbrella term Web 2.0 which has fundamentally changed and is still changing the way that we work. From Fortune 500 organizations hiring people to blog or ‘tweet’ for them, to personal brand management and collaboration – these are just some of the things a new age professional in the fields of HR, PR, Media is expected to have at least some knowledge about.

So, what has the shift been?

And it’s all happening now; following are some things that Human Resource professionals and organizations are using Social Media for:

• Brand Management (Appearance/reach on the web, voice of the company, audio/video podcasting)
• Recruitment (Through Blogs, LinkedIn, Twitter)
• Knowledge Sharing (HRevolution, Carnival of HR, HRM Today, HR Guru etc.)

Specifically in case of Human Resources departments, there is also a commonly felt paradox. On one hand it is no more feasible to keep employees from creating and maintaining their personal brands online because it will ultimately (and supposedly) come back to the organization, on the other hand HR department is traditionally responsible for keeping a check on the drop in efficiency that is associated with ‘facebooking’ and ‘tweeting’. What do you think? All show and no go, or a shift in work culture?